Business Proposal — Grupo Mivas | Futuro Digital
Business Proposal · Confidential
Prepared for Grupo Mivas · Tijuana, BC

Grupo Mivas prospecting
that scales.

Digital commercial infrastructure to generate qualified leads from maquiladoras in Baja California in a consistent, predictable and measurable way.

Date
May 2026
Pilot duration
6 months
Scope
4 integrated fronts
Validity
15 days
The context

The market exists. What's missing is the system that captures it predictably.

Grupo Mivas has years of technical and commercial experience in industrial machinery, with DIMBC as a solid prospecting tool. But as the only active channel, lead generation is limited to the time available for manual prospecting.

Maquiladoras in Baja California buy machinery, spare parts and maintenance every day — but today they search on Google, LinkedIn and email, channels where Grupo Mivas is absent. Without a website, without LinkedIn presence and without automations, reach hits a ceiling defined by the sales team's available time.

The opportunity: build the digital infrastructure that complements DIMBC, multiplies the team's reach and operates 24/7 without adding headcount.

Current operational reality

1
Active prospecting channel
0
Own website in Mexico
0
Follow-up automations
0
Digital inbound leads
The solution
Mivas Growth Plan · Phase 1

The digital prospecting engine, built and optimized in 6 months.

Four fronts built in parallel during the first quarter, integrated with each other and producing leads from month 2. The following 3 months are operation, optimization and scaling with real data.

1Web · Months 1–2

4–6 page website optimized for conversion

  • Home · Products · Spare parts · Service plans · Contact
  • Domain + hosting + technical SEO from launch
  • Forms and WhatsApp Business integrated
  • English version with redirect to Casei corporate site
  • UX/SEO iterations based on real traffic (months 3–6)
2LinkedIn · Months 1–3

Automated prospecting on LinkedIn

  • Sales rep profile optimization as industry expert
  • Sales Navigator setup + segmented automation
  • 50–80 invitations/week to plant and purchasing managers
  • Message sequences that don't sound like spam
  • Continuous adjustment of copy and targeting (months 4–6)
3Email · Months 2–4

Outbound and nurturing automations

  • Database enriched from DIMBC + historical prospecting
  • 3 outbound sequences by industry
  • Domain warm-up and auto-responders
  • Reports on opens, replies and booked meetings
  • A/B testing of subjects and messages (months 5–6)
4CRM · Months 2–3

Lightweight CRM connected to the 3 fronts above

  • HubSpot Free or Pipedrive Basic — no extra cost
  • Automatic capture from web, LinkedIn and email
  • Visual pipeline: New → Contacted → Quote → Close
  • Monthly reports for team and corporate
  • Conversion and attribution analysis (months 4–6)
How we deliver: 2-week sprints Visible deliverables from week 1 Biweekly meetings Monthly executive report
Expected results

Realistic progression for industrial B2B.

Month 1–2
100%

Website live and indexed. LinkedIn prospecting active.

Month 3
15–25

Qualified monthly leads from web, LinkedIn and email.

Month 4–5
2–4×

Pipeline growth. First digital quotes closing.

Month 6
+40%

Recurring organic traffic and Google positioning.

Note: ranges assume Grupo Mivas' sales team attends and closes the leads the system delivers. We generate opportunities; closing still depends on the team's commercial expertise.
Relevant case study

We've built a similar engine for industrial B2B.

Industrial B2B · Mexico & USA

Predictable pipeline for an industrial B2B company.

Challenge: exclusive dependency on manual prospecting and referrals. No predictable demand generation, long sales cycle, and no nurturing between calls.

Solution: segmented ads, technical and content SEO, automated email nurturing, and a CRM with scoring to prioritize hot leads.

Result: in 6 months, +$10M MXN in qualified opportunities, sales cycle reduced by 45%, and an engine that keeps running without manual prospecting.

Real metrics
+10M MXN
in qualified opportunities
−45%
sales cycle reduction
6 months
total execution time
Additional case: website redesign for a binational B2B logistics company — +300% leads, +200% traffic, +40% conversion. Details available during the alignment call.
Why Futuro Digital?

Operator discipline, not agency.

+$500M
B2B pipeline generated (MXN)
+120
Projects delivered
+40
Brands supported
3.8×
Average ROAS

Marketing and sales, same engine

We work close to the sales team: if the lead doesn't close, the job isn't done.

We only measure what moves the pipeline

We optimize opportunities, CAC and revenue. Not likes, not reach, not vanity reports.

Operators, not improvisers

We come from inside B2B companies with real budgets and quarterly business reviews.

Investment

Lower than the cost of an additional sales resource.

Mivas Growth Plan · Phase 1

Setup + Monthly operation

$16,500 MXN / month

No additional setup fee. Construction of all 4 fronts included in the first 90 days.

What's included

  • 4–6 page website + domain + hosting
  • LinkedIn + Sales Navigator setup
  • Email outbound + warm-up + sequences
  • Lightweight CRM implemented and connected
  • Automations across the 4 fronts
  • Active monthly management
  • Monthly executive report
  • Biweekly follow-up meetings

What's NOT included

  • Paid media (Google/Meta) — Phase 2
  • Sales Navigator license
  • Email outbound tool license
  • Premium CRM license if scaling is decided
  • Product photography or video production
  • Integrations with Casei corporate internal systems

Tiered model · Grows with results

Month 1–3 · Validation
$16,500 MXN
Build and validate
Month 4–6 · Optimization
$18,000 MXN
More volume, data-driven tuning
Month 7+ · Scaling
$22,000 MXN+
Adds paid media and higher outbound
Payment
Monthly in advance
Minimum commitment
3 months (Phase 1)
Validity
15 calendar days
Next steps

How we kick off.

01
This week

Proposal review

1–2 days with corporate if applicable.

02
Next 5 days

Alignment call

30 minutes: questions, adjustments, approval.

03
Before kickoff

Letter of intent + payment

Simple document. We reserve the team.

04
Day 1

Project kickoff

Access, priorities and official start.

Let's build the digital commercial engine for Grupo Mivas.

The system goes live in 90 days, operates 24/7 and delivers measurable results from month two.